MARKETING STRATEGY
My core expertise is marketing strategy. I create integrated marketing plans for traditional, web, and social media. I use the best mix of communication channels and tools (including branding, e-mail marketing, content marketing) to meet your objectives and tell your story in such way to engage and influence your most important audiences.
MARKETING AUDITS AND CONSULTING
Whenever it comes to addressing a new business opportunity or a specific challenge, receiving guidance from an independent and objective marketing consultant, can be of great help in finding the right approach. I’m conducting through marketing audits to assess an organisation’s entire marketing and communication and I’m helping my clients with marketing recommendations.
MARKETING CAMPAIGNS
After choosing the best marketing and communication mix of channels and tools, I create campaign concepts and messages aligned with your strategy, to address your objectives and engage your target groups. Through my partnerships with creative teams and providers of marketing capabilities, I create and coordinate Total Media campaigns (from websites, to content development, audio-visual content, e-mail marketing, event management).
BRANDING STRATEGY
The experience you’re creating for your target groups is what will differentiate and make you unique in their eyes. My aim is to help you develop a fresh, distinctive, memorable and authentic brand, starting with your positioning, tagline, attributes and persona, to developing a visual identity (logo and graphic design standards) that is consistent across your communication channels.
CONTENT STRATEGY
Providing relevant, useful and interesting content that is addressing the needs of your target groups, will build and strengthen the relationship you have with them. With the help of monitoring tools, research and a very good intuition, I’m identifying the themes and topics that are aligned with your positioning and engage your audiences. I’m developing a content marketing plan using success stories, case studies, presentations, infographics, videos, blogs etc with the aim of driving traffic to your website. I’m also helping you to amplify your content on social media to build a homogenous community.
MARKETING AND LEADERSHIP COACHING
I’m grateful to have had great coaches and mentors who influenced and helped me grow personally and professionally. Being a coach myself, I’m happy to share my knowledge with you, help you grow too and expand your self-confidence. I’m also here to hold you accountable in meeting your objectives. I’m providing you with the right tools, resources and support (one-to-one coaching) for you to reach your potential as a great marketeer, communication professional, or people manager.